Sony has entered into a patent war that it may not win... Jim Jannard who owns both Oakley and the company that Sony is suing Red Digital Cinema, a company that makes professional digital video cameras for a very expensive price, have entered into a very strategic litigation scandal. Sony is making the claim that Red Digital infringes on seven different patents which all claim priority back to original applications filed in Japan. However, it has just been exposed that Sony's complaint is actually an action to attack Red Japan back because Red had actually claimed infringement against Sony back in December. This just further demonstrates almost the childish nature of the patent war since if one company does it, another wants to quickly follow suit.
I say that Sony may lose this time because Red has the advantage. Since Oakley is a company that focuses on sunglasses, they have faced countless lawsuits most likely centered around bootleg copies. Even though Sony has also fought in its fair share of patent litigation cases, Jim Jannard has a much closer relationship to this kind of battle since he seems to be more familiar on the prosecuting end. Having been on both ends of litigation gives him the distinct advantage of knowing where the prosecution may attack.
This is the first time I have written about Sony -- it is nice to get a breath of fresh air and not just talk about Apple, Samsung or Google.
Adam, I agree that it proves how childish the litigation game really is. I have to disagree with your belief that Sony may lose. While Jannard may have experience with such litigation, Sony has the money to "throw away" at such a problem. I dont believe Jannard's companies are on the same scale as a company like Sony
ReplyDeleteGreat read Adam. Like Cory and you said, this litigation game is getting kind of crazy. Sony is really entering this for the wrong reason.
ReplyDeletenice article! I agree about all the attention being focused on Apple, Samsung, and Google. Sony seems to have a few things to really work out here.
ReplyDeleteThis is such a great post as well as the post of Ontario Patent. Keep it up!
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